I would never have imagined that I would be a meat purveyor but, in 1997, in an effort to keep the ranch alive, I started a small meat company called Wild Idea Buffalo Co. The idea was simple: supply delicious, healthy, humanely harvested, red meat to consumers interested in sustainability. That turned out to be a sort of a beginning. The business continues to grow and now we have a non-profit organization with our Native American friends called "Sustainable Harvest Alliance".
